Objective(s)
Develop a brand identity for an established, independent real estate firm specializing in real estate investments in San Francisco, including apartment house sales, tax-deferred exchanges, TIC development, single-family homes, and condominiums.
Strategy
The goal was to create a visual image that distinctively communicated a vision of an upscale real estate property. The logo elements show a dimensional architectural structure composed of two arches, which also form the letters “F,” for Ferrigno. To reinforce this visual message, we created the descriptor tagline “Investments You Can Live With.”
Result
This is a recent campaign, which included marketing material for stationery, brochures, banner exhibits, magazine ads, and videos. A new website is also in development. The client expressed great satisfaction with our work.
